Stance | Hypersocks
Last updated
Last updated
In late 2023, Stance and Rumble Kong League joined forces to release Hypersocks, in collaboration with NBA legend Paul George. HyperSocks brought Stance into uncharted territories. We're talking fresh in-game wearables, state-of-the-art physical collectibles, NBA superstars and more. Stance is a well-established American apparel brand, known for its innovative and stylish sock designs. With a global presence and a commitment to pushing the boundaries of fashion, Stance has become a household name for sock enthusiasts everywhere.
Launching both physical and digital socks, this collection featured 3 RKL-inspired Hypersocks. Users could claim the box, to unlock 3 digital wearables for the RKL mobile basketball game. Users also had the option to purchase a physical version on the box, to collect or ball out in on the basketball court. A filter was also created for the activation, so Snapchat users could take the court, use the QR code on the socks and ball out in augmented reality.
