In late 2023, Stance and Rumble Kong League joined forces to release Hypersocks, in collaboration with NBA legend Paul George. HyperSocks brought Stance into uncharted territories. We're talking fresh in-game wearables, state-of-the-art physical collectibles, NBA superstars and more.
Stance is a well-established American apparel brand, known for its innovative and stylish sock designs. With a global presence and a commitment to pushing the boundaries of fashion, Stance has become a household name for sock enthusiasts everywhere.
Launching both physical and digital socks, this collection featured 3 RKL-inspired Hypersocks. Users could claim the box, to unlock 3 digital wearables for the RKL mobile basketball game. Users also had the option to purchase a physical version on the box, to collect or ball out in on the basketball court.
A filter was also created for the activation, so Snapchat users could take the court, use the QR code on the socks and ball out in augmented reality.
https://www.rumblekongleague.com/stance
RKL Co-Founder Nickev showing off the RKL game to Paul George at the Stance shoot
