Gatorade Official Wearables
Last updated
Last updated
We were thrilled to announce that Gatorade had become the official sports drink partner of our Rumble Kong League brand. This exciting collaboration, confirmed by PepsiCo, Gatorade's parent company, brought diverse in-game integrations within our upcoming mobile basketball title.
Leading the charge was the introduction of the "G-Machine", a virtual vending machine within the game. This innovative feature allowed players to unlock digital collectibles, including a variety of Gatorade-branded items, by using G-Coins earned through their gameplay achievements.
Fans of the RKL can look forward to sporting Gatorade-themed gear not only during intense on-court showdowns, but also while exploring the open-world cityscape of Athlos, whilst in our interactive menu hub. With collections that span the Vintage, Hydroslam, and G-Gear lines, players were able to obtain a total of 12 wearables to use whilst they ball out in the RKL.
Our CEO, Nick Vale said, "We're thrilled to partner with Gatorade to bring fun and innovative experiences to the global gaming community. Together, we're pushing the boundaries of mobile gaming while offering a glimpse into the future of fan engagement, where the lines between physical and digital worlds blur."
As we prepare for Rumble Kong League's debut on iOS and Android platforms, this collaboration with Gatorade underscores our commitment to delivering immersive experiences while leveraging the growing intersection of gaming and real-world brands.
All who balled out during the activation, will be getting their hard-earned G gear when the game drops on iOS and Android. Check out some of those in-game wearables on the court, in our Gatorade showcase piece below!
